WILDFLOWER

Wildflower is a big-hearted celebration of family in all its variety. A coming-of-age film about growing up too fast and slowing down just enough to recognize one's good fortune.

‣Momentum Pictures (US)

‣Digital Media Campaign

‣Organic Social Media

  • image of a woman and her parents posing. this is from the movie WILDFLOWER.

    Objective

    Generate awareness for the launch of the movie WILDFLOWER in US theatres and Digitally for the target audience of Women 18-24

  • Strategy

    Aligning the Momentum Pictures’ TikTok launch with the campaign, as its star, Kiernan Shipka, is a Gen Z darling coming off of the hit Netflix Series The Chilling Adventures of Sabrina. Finding Gen Z audience and fans of comedy-of-age dramedies across the web.

  • Placement

    The paid media campaign included placements on select sites through PMC, as well as placements on Fandango Network, and Warner Media Groups’ YouTube Network, and a heavy paid media portion on TikTok.

  • Results

    Launched Momentum Pictures’ TikTok. Trailer garnered over 1M views over the course of a weekend. Campaign over performed by 185% !!!

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