Blog
THE ART AND SCIENCE OF SUSTAINABLE BRANDING
Welcome to a deep dive into the world of sustainable and socially impactful branding! In an era where consumers are not just buyers, but conscious advocates, brands that prioritize sustainability and social responsibility have emerged as frontrunners in the market. This blog takes you on a journey through the intricate art of branding analysis for such purpose-driven brands. We explore how these brands effectively communicate their commitment to a better world, forging authentic connections that go beyond profit. So, if you're curious about how sustainable and socially impactful brands build their identity and wield their influence, you're in the right place.
FARM RIO: Blending Brand Identity with Sustainable Fashion
FARM Rio is well renowned fashion brand that blends their brand identity with sustainable fashion in an innovative way. This is a brand analysis on the success of FARM RIO’s branding and development of a fashion house.
Psicotrópica: Mental Health x Fashion
Intersecting mental health awareness and fashion, social impact and entrepreneurship - that is what Raiana Pires is doing with Psicotrópica (literally “psychotropic”), a clothing brand based out of São Paulo, in Brazil.