BAD MOMS
When three overworked and under-appreciated moms are pushed beyond their limits, they ditch their conventional responsibilities for a jolt of long overdue freedom, fun and comedic self-indulgence.
Entertainment One Films Canada
˃National Media Campaign
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Objectives
Drive sales for the Digital and Home Entertainment releases of Bad Moms.
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Strategy
Leverage the relatability of the film’s theme and well loved cast by targeting young moms. Media buy was boosted by a giveaway through partnership with Fairmont Hotels.
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Placement
Television media buy included Conventional and Speciality. TV Media was supported by Digital component which focused on Social Media through YouTube, Instagram and Facebook.
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Results
Instagram and Facebook campaign over delivered by 50% of expected impressions.