happiest season

Happiest Season is a modern holiday rom-com which captures the story of a young woman whose plan to propose to her girlfriend while at her family’s annual holiday party is upended when she discovers her partner hasn’t yet come out to her conservative parents.

˃Entertainment One (UK & Canada)

˃PVOD Media Campaign

˃Organic Social Media

  • Objective

    Advertise Entertainment One’s first Premium Video on Demand (PVOD) release in UK and Canada during the 2020 COVID Pandemic.

  • Strategy

    Target Women 25-34, LGBTQ+ Community, Fans of the Cast. Leverage timing: Holiday themed movie being released ahead of the Holiday Season, and quarantine mandates were still in place.

  • Placement

    Focus on News Outlets and Lifestyle Sites in addition to Social Media. Heavy Up during Trailer launch to generate awareness. Educated on PVOD - younger end of target demographic may not be as familiar with renting.

  • Results

    Campaign overperformed in both markets. Specifically on YouTube and News, Social Media chatter was positive. Reached #1 position in the Canadian Charts.

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Momentum Pictures